Noor Care (PVT) Limited is the operating entity behind the Noor Care healthcare platform and network of care facilities across Pakistan (“we”, “us”, “our”, or “Noor Care”). We respect your privacy and value the trust you place in us when you share your personal and medical information.

Set out below is our Privacy Policy, which details the manner in which information relating to you is collected, used, stored, and disclosed. All visitors to our platform and users of our services are advised to read this policy carefully. By accessing or using our platform, you agree to be bound by this policy and consent to the collection, storage, and use of your information as described herein.

There are many ways you can interact with our services: through our website, mobile application, or in person at our facilities. Regardless of how you engage with us, we are committed to handling your information responsibly and transparently.

Our Privacy Policy explains:

• What information we collect and why we collect it

• How we use and store that information

• With whom we share your information and under what circumstances

• The choices available to you regarding your personal data

• How you can access, correct, or request deletion of your information

We have tried to keep this policy as clear as possible. If you are unfamiliar with terms like cookies, IP addresses, or data encryption, we recommend familiarizing yourself with these concepts. Your privacy matters to us, and we encourage you to take the time to understand how we handle your data. If you have any questions, please feel free to contact us through the details on our platform. Collection, Storage and Use of Your Information

When using our platform, you may be asked to provide, or may choose to submit, certain personally identifiable information. This may include your name, date of birth, gender, email address, phone number, home address, and other details relevant to your health and care. Personal information may also be collected when you fill out a form, respond to a survey, book an appointment, or otherwise interact with our platform.

In addition to information you voluntarily provide, we may automatically collect certain data based on your behavior and activity on our platform. We may also collect non personally identifiable information such as IP host addresses, pages viewed, browser type, and session data. This information may be aggregated to better understand user behavior on a population level without identifying any individual.

We use this information to conduct internal research on user demographics, interests, and usage patterns so that we can better understand, protect, and serve our users. This includes offering tailored content, improving our services, and detecting and preventing misuse of our platform. Device Information

Information we collect may include the URL through which you accessed our platform, the URL you navigate to next, your device type and browser information, your IP address, and other data associated with your interaction with our platform. This data helps us maintain platform security, diagnose technical issues, and improve the overall user experience. Personal Information

To deliver the best possible experience, we collect and store personal information that you provide from time to time. When you contact us, we keep a record of the communication to help resolve any issues. We may use your email address or phone number to send you relevant information about your account, upcoming appointments, service updates, or changes to our platform. We collect only the information that we consider necessary to provide you with a seamless, efficient, and safe experience. This includes:

• Enabling the provision of services you have requested

• Communicating necessary account and service related information

• Allowing you to receive quality patient care and support

• Undertaking fraud prevention and security checks

• Complying with applicable laws, rules, and regulations

• Providing you with relevant updates, offers, or information about services we believe may be of interest to you

Where any service you request involves a third party, such information as is reasonably necessary to fulfil your request may be shared with that third party. Contact Information

We may use your contact information to send you service-related communications, updates, and, where you have opted in, promotional content. Noor Care may also use contact information internally for product improvement purposes or to invite you to participate in surveys or feedback sessions.

Users may receive emails containing information about new services, platform updates, or other relevant communications if they have opted in to receive such messages. You may opt out of these communications at any time by updating your notification preferences on your account settings page or by contacting our support team. Financial Information 

You may, from time to time, provide payment-related financial information when transacting through our platform. We are committed to keeping all such information safe and ensuring that it is processed only through secure, approved payment gateways that are digitally encrypted and compliant with applicable financial security standards.

Noor Care processes all digital payments through PayFast, a payment gateway licensed and regulated by the State Bank of Pakistan. We do not store complete card or banking details on our own servers. Any transactional information retained is kept only for as long as is necessary to fulfil the purposes set out in this policy, including order tracking, billing records, and compliance with regulatory requirements.

To the extent possible, you may choose not to provide certain financial information, in which case some services may not be available to you. Medical Information

Medical information refers to any information, data, or documentation relating to a user’s physical or mental health condition. This includes, but is not limited to, consultation notes, diagnoses, prescriptions, test results, medical history, and health insurance details.

We treat your medical information with the utmost confidentiality. It will only be accessed or shared in the following circumstances:

• With the healthcare professional conducting your consultation

• With third party service providers such as diagnostic laboratories or pharmacies, where directly required to fulfil your care

• With emergency services or your designated contact person, where we reasonably believe there is a risk to your life or safety

• As required by applicable law, court order, or a government or regulatory authority

We do not sell, rent, or share your medical information with any third party for commercial or marketing purposes under any circumstances. Personal Account Information

Transacting and sharing information over the internet carries inherent risks. We encourage you not to share your login credentials or any sensitive account information with any other person. If you suspect that your account has been accessed without your authorization or that your information has been compromised, please report it to our support team immediately.

We aim to provide you with access to your personal information at all times. If any information we hold about you is incorrect, we will strive to provide you with ways to update or correct it quickly. Where data is deleted at your request, residual copies may remain on our active servers or backup systems for a short period before being fully removed, as is standard practice in digital data management. Correcting and Updating Personal Information 

You may have certain rights relating to your personal information under applicable data protection principles. We aim to provide you with access to the information we hold about you. If that information is inaccurate, we will provide you with ways to update or correct it, unless we are legally required to retain the existing record.

Subject to applicable law, you may request a copy of the personal information we maintain about you, or request corrections to any inaccuracies by contacting us through the details on our platform. To protect your privacy and maintain security, we may take steps to verify your identity before granting access.

If you wish to update your information directly, you may do so through your account settings on our platform. For matters that cannot be resolved online, please contact our support team. Transparency and Choice

We recognize that people have different privacy preferences. Our goal is to be transparent about what information we collect so that you can make informed choices about how it is used. As a user of our platform, you can:

• Review and manage the personal information tied to your account through your profile settings

• Opt out of marketing or promotional communications at any time

• Choose not to provide certain optional information, though this may limit your access to some features

• Set your browser to block cookies, though doing so may affect the functionality of certain parts of our platform

Information we Share

We may share your information with trusted partners, technical consultants, third party auditors, or other service providers under confidentiality agreements. These include parties who help operate our platform, process payments, fulfil service requests, or provide associated healthcare services.

We will share personal information with external parties only where we have a good-faith belief that doing so is necessary to: (a) comply with applicable law or a valid legal process; (b) enforce our Terms and Conditions; (c) detect, prevent, or address fraud, security, or technical issues; or (d) protect the rights, property, or safety of Noor Care, our users, or the public.

We do not sell your personal information to advertisers or data brokers. Cookies and Similar Technologies

We use cookies and similar data collection technologies on our platform to analyze user behavior, measure the effectiveness of our services, and maintain platform security. Cookies are small files placed on your device that assist us in delivering a better experience.

Most cookies we use are session-based and are deleted automatically when you close your browser. You are free to decline cookies through your browser settings, though this may prevent you from accessing certain features or require you to re-enter information more frequently. Please note that some third-party features on our platform may also set their own cookies, which we do not control. Compliance and Cooperation with Regulatory Authorities 

We regularly review our practices to ensure compliance with this policy and applicable law. When we receive formal written complaints, we follow up with the person who raised the concern and work with the relevant authorities to resolve the matter on a priority basis. Changes to This Policy

This Privacy Policy is subject to change from time to time. In the case of significant changes, we will notify users through a prominent notice on our platform. Previous versions of this policy will be archived and made available for reference. We strongly recommend reviewing this policy periodically. If you do not agree with any updates, you may opt out of continued use of our platform and services.

If you have any queries or concerns regarding this policy, please do not hesitate to contact us through the details provided on our platform.